The mission of the Northwestern Mutual Financial Network is to develop enduring relationships with our clients by providing expert guidance for a lifetime of financial security.
Before we can meet the financial needs of individuals, families, and businesses, we must define those needs. To identify emerging trends and needs within the nation, Northwestern Mutual periodically researches people's attitudes, perceptions, motives, and behaviors toward certain financial issues.
In 2009, Northwestern Mutual sponsored The American Reality Study to help provide insight into how Americans are handling the economic, political, and social changes taking place in the U.S.
In 2008, the Long Term Care Group, Inc. conducted customized Cost of Care research on behalf of Northwestern Long Term Care (NLTC) in specific regions of the United States.
Together with Harris Interactive, Northwestern Mutual has produced the Millennium Generation and Money Maladies studies.