Many women today are not just climbing up the corporate ladder, they're
designing and constructing the ladder itself. According to a recent
story in Newsweek magazine, women-owned businesses today are
growing at twice the rate of men's. The entrepreneurial spirit clearly
has a feminine side.
A 1999 report prepared by the National Foundation for Women Business
Owners (NFWBO) counted 9.1 million women-owned businessesa growth
of more than 42.2% since 1992. And those businesses are employing 27.5
million peoplean increase of 108.2% since 1992. During that span,
sales increased 132.2% to reach more than $3.6 billion, and extended to
many "nontraditional" fields for women, such as construction and
manufacturing. According to the U.S. Department of Education, nearly 55%
of all bachelor's degrees were awarded to women in 1994-95, versus just
35% in 1959-60.
"In the '70s and '80s, women gained acceptance in the work force. Now,
they're finding ways to take those skills and talents to create careers
that better suit their financial and personal goals," said Mark Gmach, Director of Career Recruitment for Northwestern Mutual.
Women's reasons for striking out on their own are as diverse as their
businesses. Some women find they're unable to break through the "glass
ceiling" of the corporate world and see business ownership as a clear
path to the top. Others cite lifestyle changes, increased financial gain
and better job security as primary goals. Oftentimes, a combination of
factors serves as the impetus behind a new business.
Attorney Jill Hall had grown disillusioned with the race for billable
hours and other aspects of corporate life after eight years working for
law firms. In opening a Great Harvest bread store in suburban Milwaukee
nine years ago, she and her husband, Rodd, wanted to eliminate many of
the corporate trappings and better integrate their home and business
lives.
"This life is truer to our values. We work face-to-face with our
customers, and our children can be a part of our business. We are a part
of communities and of people's daily lives," she said. "In that sense,
the business has actually grown in meaning for us."
Business also has grown in another important wayprofitability. The
Halls opened a second Great Harvest store in 1994, and a thirdwith
a partnerin 1998. The stores have been flourishing despite
increasing competition in the "bread products" market.
Not every business is built from the ground up, originating from a
single idea. Franchises provide opportunities, and many women have
successfully taken over family businesses with a list of established
clients. Salesfrom real estate and insurance to personal care
items and household productsalso can serve as the basis for a
business. And some specialized skills, such as writing or financial
planning, can be packaged into a consultant's practice.
Yet, even the most successful business owner will admit that an
entrepreneur's life is not for everyone. Opening a business can be
risky, and nearly every start-up operation requires hard work. Experts
offer the following advice for anyone thinking of opening a business: