Gone are the days when a woman was dependent on a man for a financially
secure future. They are single handedly creating their own money-wise
ways. Women in all positions of lifesingle, married, divorced,
full-time workers, stay-at-home momsare playing a bigger role in
managing their (and their family's) financesand they're winning.
It's widely known that men and women communicate
differentlythey're even from different planets, as modern legend
dictatesand this is true for investing as well. According to some
studies women are actually better investors. In a study conducted by the
University of California at Davis* that spanned from 1991-1997, women's
portfolios gained 1.4% more than men's portfolios. And single women
gained 2.3% greater returns than single men. In fact, the study showed
that all-female investment clubs out-gained all-male clubs by 4.6%.
What's the reason behind this little-known fact? It's often been thought
that when it comes to money and investing, women's tendency to being
overly cautious, lacking self-confidence, and basing decisions on
personal experience would lead to negatively impacting returns. On the
other hand, it seems that women are coming out ahead when they take
advantage of their innate traits and talents.
In general, women tend to take fewer risks than men do when it comes to
investing. In turn, they don't trade their stocks as often, saving money
on (sometimes costly) transaction fees. Women are also more likely to
thoroughly research their investment choices rather than jump on a hot,
trendy stock. They're inclined to select companies whose social and
ethical beliefs parallel their own. Personal buying experiences and
product quality will also sway a woman to invest in a particular
company. Some of these traits may be viewed as negative, but when
choosing stocks they may help select more stable, long-term investments.
The financial behavior of women has changed quite significantly since
our grandmothers and even our mothers began thinking about personal
finances -- if they did at all. Traditionally, men took care of the
family money, but today many women are in control.
According to The National Center for Women and Retirement Research,**
80-90% of women will be individually responsible for their finances at
some point in their lifetime. This is due to death of a spouse, divorce
or choosing to remain single. Now is the time to prepare yourself and
feel confident about your financial future.
Contact your Northwestern Mutual Financial Network Representative*** to
help guide you on a path to financial success. Be sure to ask your
Financial Representative about the obstacles mentioned earlier and what
you can do to fill in the gaps. Discuss your comfort level with high
risk and more stable investment options. Set realistic financial goals
(paying off debt, saving for a house or college) and a timeline, and let
your Financial Representative recommend ways to obtain those objectives.
Remember that investing is a long-term process and it's important to
review your goals annually, as they may change with time.
It's never too late to start saving and investing. Preparing yourself
now will equip you to deal with financial challenges that come your way.